Layout design for print and for web
Creating the layouts for Muti-page brochures. It is pretty common for me to photograph the products and come up with concept for graphics, visual Composition, and overall layout.
Comes up with multiple concepts
Reviews original ideas and updates
Clean up for print and/or for web
Designs for Life Insurance
Bi-fold design for Life Insurance
Created a concept for this Bi-fold with photos from a standard stock photo library. In this industry, it is common to showcase images of people who are living and having physical and/or emotion issues . QR codes are also used to add additional info and signup material
Tri-Fold for Life Insurance
The more traditional Tri-fold brochure adding elements of small icons to highlight specific benefits within a service area. Keeping consistent with typography rules with a set font size, spacing fro tracking and leading, and overall keeping things clean. This was a concept idea. Concepts, no matter what industry, are part of the norm.
Legalize and Forms for Life Insurance
I never realized how much copy goes into life insurance. Apparently, the phrase “less is more” does not really apply to this industry. To be honest, the goal of life insurance is not to payout so they must cover all the bases. Anyway, forms and unlimited text are common in this industry. For anyone who has life insurance, make sure you pay your premiums before the grace period ends.Otherwise, they will cancel your insurance and you get left with nothing. Absolutely nothing but wasted payments.